About us

Crafty Catcher.. More than 30 Years of Experience

Started in the early eighties, Crafty Catcher is one of the oldest and most respected UK bait brands and boasts over 30 years of experience and innovation in carp bait development and manufacturing.

All of our products are manufactured at our purpose built factory in Suffolk England, using the very best ingredients, state-of-the-art production techniques and staff that know what it takes to produce consistently good bait.

We produce Boilies, Particles, Liquids, specialist hookbaits and other dry mixes, all formulated to bring briljant results at affordable prices. Crafty Catcher is a brand embedded in the history of Carp Fishing with a quality products for the serious Carp & Specimen angler.

Starting in Europe: In 2018, Crafty Catcher got a new website for Europe!

For expanding the brand name, and letting the anglers know about the quality of Crafty Catchers, we launched a new web site especially for Europe. We want to have the Crafty Catcher products as much as we can in al the fishing stores. Crafty Catcher does deliver a great quality product for a affordable price. We from Crafty Catcher are hoping that we can make allot of carp anglers happy with a lot of carp!

Remeber, location is key but without a decent bait you are wasting your time. #GetCrafty #CatchBigger #CatchMore

Where it began…

Crafty Catcher started trading in 1984 to manufacture and distribute Carp baits. They developed and built the first boilie making machines and made the first commercially viable boilies. Initially the company rented freezers to retailers who stocked the new Crafty Catcher boilies but quickly developed the first shelf life boilies which helped to grow distribution throughout the UK and later Europe.

The most memorable products made in those early years and still remembered as excellent fish catchers were the Peanut Pro and Caribbean Cocktail boilies. The Caribbean Cocktail being a blend of Coconut and Pineapple powdered extracts that are still catching plenty of fish today.

Through the late eighties and into the nineties Crafty Catcher developed an excellent reputation for quality and service throughout Europe as Carp Fishing and the influence of the UK market started to spread to mainland Europe. The product range now included all the emerging ingredients, additives and flavours for the growing number of anglers making their own boilies as well as the first ready-made fishmeal boilies.

It’s true to say that as a result of the opportunities to expand in Europe, the potential of the UK market was not fully realised and the name Crafty Catcher as a brand in the UK shops was overtaken by new companies coming into the market.

Marketing and sales were not given as much importance as product development and manufacturing expertise and as a consequence of this Crafty Catcher became a volume manufacturer of Carp baits for other leading brands, mainly in Europe, and concentrated on growing the business in this way until 2001 when the business changed hands and was taken over by Cliff Davis.

Cliff had had six years’ experience in sales, marketing and product development at Dynamite Baits and made changes to broaden the range of products the company could make and launched a new brand Ocean Fresh, to showcase them.